In fact, 37% of consumers are inspired to make purchases through content they see on social media. The next question is how do you gain an audience’s attention, and how do you prevent a potential client from scrolling right past your ad?
Typically, 10-20% of buyers on Amazon leave reviews. That sounds insignificant but consider this: of the 26.5 million transactions per day, 2.6M – 5.3M end up getting reviewed. Remember 88% of those buyers used reviews to decide on the product they chose in the first place!
People happily kill hours of time scrolling through their favorite social sites. An average of 2 hours and 23 minutes a day to be exact. 45% of our global population fills up spare time scrolling through feeds, posting pics, and watching videos on social platforms. And on Instagram, much of that traffic moves toward repost pages.